![]() ![]() Schwerin noted that EDC helped Snapchat create its first public Our Story in 2014, aggregating user-produced Snaps from the festival in real-time. ![]() The first Live Nation festival to feature Snapchat AR experiences will be the Electric Daisy Carnival, set to run May 20-22 in Las Vegas. “It’s to have these AR Lenses to strategically enhance moments of the performance.” He noted that, according to company estimates, Snapchat reaches 90% of people 13-24 in the U.S.: “Each video that gets shared is a really powerful promotion for people who see that to go buy tickets themselves.” Won’t Snapchat AR experiences popping up in the middle of a concert be a distraction? “The intent is not for people to be on their phones the entire time,” Schwerin explained. Some artists have frowned on smartphone usage during their sets. “This really hasn’t been done before in a way that is part of the artist’s vision and helping it come to life,” Schwerin said. Snap and Live Nation imagine that Snapchat AR will become part of live shows, in the same way that large video screens at concerts have become integrated into performances. “We can leverage this huge user base we have in a way that will make augmented reality the next phase of visual expression for artists,” said Ben Schwerin, Snap’s senior VP of content and partnerships. The new AR Lenses will be produced with help from Snap’s branded AR creative studio Arcadia. Snap is the exclusive AR partner for 16 of Live Nation’s festivals, including Lollapalooza, Bonnaroo, Governors Ball and Electric Daisy Carnival ( see full list below). Financial terms of the deal between Live Nation and Snap weren’t disclosed. Snap announced the deal at its Snap Partner Summit 2022 event Thursday. And, of course, Snapchat users will be able to share content generated by the AR Lenses at live events with friends and on Snapchat Stories. As envisioned by the companies, those could let them try on (and potentially purchase) merchandise, find friends in the audience, discover exclusive landmarks on the festival grounds and more. Under the pact, fans will be able to use Snapchat at select Live Nation concerts to access custom-built AR experiences. Snap wants to put Snapchat augmented-reality experiences - created with artists and festivals - in front of concertgoers through a multiyear deal with Live Nation Entertainment.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |